To keep up with the changing corporate communications landscape, as a result of the growing influence of social media among potential customers, Country Bankers Insurance Group (CBIG), hosted its first Blog Con last February 27, 2018 at Casino Espanol de Manila. More than 30 lifestyle and entertainment bloggers attended the event, which was also supported by CBIG celebrity endorser, AiAi delas Alas- Sibayan, and officers of CBIG led by SVP & GM, Geraldine Desiderio- Garcia. The new AVP of CBIG was shown during the event program and bloggers were provided information kits about CBLIC and CBIC. The attendees also participated in fun games which gave them a better understanding of insurance and allowed winners to take home cash prizes. After lunch, the blogger were also given the change to interact with Ms. Delas Alas and Ms. Garcia, thru a Question & Answer portion. After the Blog Con, a photo shoot with Ms. AiAi was arranged by Nap Gutierrez at Edward dela Cuesta photo studio in Quezon City.